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Tomorrow’s technologies today – a French success story

MASA Group has established itself as a leading international provider of Decisional Artificial Intelligence software to customers around the world in sectors such as the defense, public safety, games-related and 3D virtual universes. The company, which will be exhibiting on home territory at the eminent defense and security exhibition Eurosatory, brings valuable export sales to the French economy.

Originating from one of the world’s most prestigious scientific universities, Ecole Normale Supérieure, and under the leadership of a new management team, over the last four years MASA Group has evolved into a truly global company, specializing in the development of Artificial Intelligence-based Modelling & Simulation software. The company’s MASA SWORD[1]  and MASA LIFE[2]  commercial off the shelf (COTS) products are ideally suited to meet the challenges of our modern, fast-paced and dynamic world where changing situations and threats require targeted technological solutions.

With an international presence in over 25 countries, Paris-based MASA has delivered a range of tailored solutions to governments and industrial customers that cover several industries. The simulation and ‘virtual world’ market across all these sectors are estimated at over $50 billion over the next three years. With cutting-edge Artificial Intelligence (‘AI’) technologies used to create virtual behaviors, MASA is well placed to strengthen its market leadership and accelerate its growth.

Decisional AI may be defined as the capacity for a computer-programmed virtual entity to autonomously perform tasks that replicate high-level human behaviors, such as visual perception, knowledge management, planning and decision-making.

MASA’s unique intelligent life technology is easy to integrate with any 3D virtual universe and massively increases the realism of a given simulation. Having secured 12 international contracts in the past three years, the company is continuing to win business in South America, Asia Pacific, Europe and Australasia. Over 50% of its revenues come from export sales making it a major contributor to the French economy.

This global success story has not happened by accident. MASA has invested heavily in R&D with over 70% of its staff working in this area. With an international network of qualified engineers trained to its products, MASA works closely with its customers to ensure the successful integration of technology. It is this tested and validated technology that has been recognized as the most advanced in the industry.

At Eurosatory, MASA will present the new logistics features of SWORD that have been developed by working closely with several overseas customers. The latest version of LIFE, now available for online purchase and provided with a licensing model adapted to the simulation engine used, will also be exhibited at the show.

“We are very proud of what we have achieved so far but determined to continue to expand our multi-industry presence across the globe,” said Juan-Pablo Torres, President and CEO of MASA Group. “MASA intends to build on the significant recent growth of its overseas business by strategically developing its position within emerging national markets as well as in more mature ones. Eurosatory provides an ideal platform for us to showcase the best of French innovation to key international representatives of the defense and security sectors from all over the world”.

MASA will be exhibiting on booth LK873 (Hall 5) at Eurosatory, which will take place at the Paris Nord Villepinte Exhibition Center from June 16th to 20th 2014.

MASA’s management team would be delighted to meet you there. For more information or to schedule a meeting, please contact Amandine Pinget : amandine.pinget@masagroup.net, +33 6 47 60 75 46

[1] MASA SWORD: high-level, automated simulation for military command posts and crisis managers’ need in training, analysis and planning

[2] MASA LIFE: decisional artificial intelligence middleware for developing smart and autonomous behaviors for simulations and 3D virtual universes

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