November 24 2016, Paris, France: Ahead of I/ITSEC 2016, MASA Group is announcing that it is growing the offering of its flagship product, SWORD. In a year where MASA both celebrates its 20th anniversary and welcomes a new CEO, the company has introduced a number of modular options to SWORD as well as significant technological improvements that provide tailored packages to address a greater range of customer requirements and budgets.
Under the direction of the new CEO, David Chouraqui, MASA has implemented a new global strategy to broaden the scope and operation of SWORD, MASA’s constructive simulation for command post training. Until now, SWORD was designed for use at divisional and brigade levels, but this has now been extended so that battalion level command posts can also train using SWORDS’ intuitive and cutting edge technology.
Discover the ACKSIS R&D project that is showcased at Eurosatory on the French MoD’s booth:
(video in French)
Bangladesh became, in early 2015, the third Asia Pacific country to select MASA Group’s world leading wargame solution with automated forces, SWORD. Less than 13 months after the initial contract signature, MASA has delivered a completely customized constructive simulation training solution to fulfil the needs of the Bangladesh Army Training and Doctrine Command (ARTDOC).
Just thirteen months after contract award, MASA has delivered a completely customized version of its wargame with automated forces, SWORD, to the Bangladesh ARTDOC, in order to equip its Computerized War-Game Center (CWGC). The simulation has been adapted to reflect specific requirements including the Army’s doctrine, equipment and supplies as well as its operational terrain.
The ARTDOC has chosen to employ SWORD for command post training from Battalion to Division level. The software enables the Army to immerse its training audience in different types of military and civil emergency scenarios. SWORD can simulate and control tens of thousands of soldiers and units.
As MASA’s last User Group meeting in Saumur proved in March, the key to developing world beating training technologies is to cultivate a close and active relationship with your customers. This conduit provides the feedback loop that is vital to continually enhance products and keep them on the leading edge of training technology.
With MASA SWORD now in service in nearly 20 countries, this feedback loop is significant and goes to show why the SWORD constructive training wargame solution continues to be the solution of choice for so many armies and government organizations around the world.
“Customer feedback is so important for us and assists us in designing updates for the product,” explains Enrico Raue, New Markets Development & Sales Manager at MASA. “We always keep the communication channels open through our regional sales managers and field service engineers. It’s part of our culture as a company to listen very closely to our customers.”
At ITEC 2016 and Eurosatory 2016, MASA will be showcasing its latest iteration of SWORD, version 6.5.
This version of SWORD has improvements in the exercise ‘timeline’ application making it possible to make modifications to a created exercise plan in real-time while the simulation exercise is being executed.
MASA presents the fourth issue of its semestrial newsletter: INTELLIGENCE
In this edition, you will learn more on the NATO Crisis Management and Disaster Response Centre of Excellence and its recent acquisition of SWORD, thanks to an interview with its Director, discover the latest capabilities and features of SWORD v6.5 and learn more on MASA’s first SWORD User Group meeting.
MASA Newsletter – Summer 2016
MASA Group announced today that David Chouraqui, currently Vice-President of TALIS Group (a majority shareholder of MASA), will be appointed as the company’s new Chairman & Chief Executive Officer, as Juan-Pablo Torres-Padilla steps down from the position. David has been a member of the company’s Board of Directors for more than a year and he has already been involved in defining MASA’s strategic long-term objectives. His appointment will be effective from the next Board meeting, to be held on May 3, 2016.
Educated at Sciences Politiques and the ESCP business school in Paris, Chouraqui started his career at the strategic advisory firm Bossard Consultants. He later moved to Capgemini before becoming an associate at Kea & Partners in 2003, specializing in competitiveness programs, sales performance and customer relations. In 2007, Chouraqui moved to Essilor as Director of E-business, and later became the Chief Information Officer of its European subsidiaries until 2010, when he moved to TALIS to oversee the general management of several of its portfolio companies.
“I am honored to join MASA at such an exciting time. Juan-Pablo has led MASA’s teams to transform the company from a software services provider operating only in the French market, to a global software editor with users in nearly 20 countries. MASA is now renowned for its expertise in Artificial Intelligence-based training and simulation technology for the defense and civil security industries. Under Juan-Pablo’s leadership the company has developed strong relationships with its international customer base, fostering a trusted environment according to MASA’s long-term partnerships philosophy”, said Chouraqui. “My aim is to continue to cultivate these long-term partnerships while expanding into new markets. MASA’s many strengths in product excellence, customer proximity, reactivity and commitment will ensure we continue to deliver the best value to our clients”.
Today, MASA’s Twitter account reached 400 followers! Thank you for your support!
Not following MASA yet? Here is our Twitter account: @masagroup